Real-world results, strategies, and solutions behind successful projects.
studies
C
ase
EO TEAM
case study # 1
$50K in Revenue From Leads That Actually Wanted to Spend
THE STRATEGY
Instead of casting a wide net, the team zeroed in on audiences with the budget to match the service. Targeting was built around high-income homeowners in the right zip codes. People who don't flinch at $10,000+ projects. The campaigns weren't built for clicks or impressions. They were built for one thing only: leads that actually convert.
The result was a pipeline full of pre-qualified prospects, not tire-kickers. The 30% appointment booking rate didn't happen by accident. It happened because the targeting, creative, and offer were all speaking directly to the right person.
THE CLIENT
An established home services contractor operating across a competitive Southeastern US metro and its surrounding affluent suburbs. Full crew, heavy equipment fleet. A real operation with serious capacity. They had the team to handle high-ticket projects. What they needed was the right pipeline to fill it.
THE RESULT
Book a free discovery call and let’s build a lead generation system that attracts homeowners ready to spend — not just shop around.
want results like this?
Book Free Strategy Call
Since December 2025
Revenue Generated
$50,000
or less for $10,000+ budget prospects
Cost per lead
$200
106 qualified leads since December 2025
Total leads
106
Appointment booking rate
30%
of leads booked a call
"The leads coming in are actually ready to spend. We're not wasting time on people who just want a quote to compare."
Home Services Contractor, Southeastern US
83% of People Who Clicked, Booked. Before They'd Spent $300.
THE STRATEGY
The focus from day one was lead quality over lead volume. Rather than running broad awareness campaigns, the team built targeting around prospects who were already in the mindset to book. People actively planning high-investment projects, not just browsing.
The creative and offer were dialed in to filter out casual inquiries before they even clicked. By the time a lead came through, they were already sold on taking the next step. That's how you get an 83% booking rate. Not by following up harder, but by bringing in the right people from the start.
THE CLIENT
A landscape design company based in the North Texas metroplex. 5+ years in business, focused on high-ticket project planning. The kind of work where one signed client pays for months of marketing. They were a newer EO client just getting started with paid campaigns. What happened in the first two weeks turned heads.
case study # 2
THE RESULT
Book a free discovery call and let’s build a lead generation system that attracts homeowners ready to spend — not just shop around.
want results like this?
Book Free Strategy Call
"Almost every person who reached out was ready to book a meeting right away. We've never seen that before."
Design House Owner, North Texas Metroplex
leads booked immediately
Appointments booked
5 out of 6
cost per lead
Under $50
Total ad spend
Under $300
in 2 weeks
Leads generated
0 → 6 leads
From $14K to $31K a Month and a 4-Hour Event That Broke Its Own Record.
THE STRATEGY
EO built a social media strategy that matched the brand’s personality and spoke directly to their ideal buyer across both online and in-store channels. Content was designed to convert browsers into buyers and build real anticipation around the annual shopping event. Rather than just posting to post, every piece of content had a job to do.
Over 12 months, monthly revenue more than doubled. And when the same 4-hour in-store shopping event ran in 2025 with EO behind it, it blew the 2024 numbers clean out of the water.
THE CLIENT
A Texas-based boutique retail brand operating both an online store and a physical location. The kind of shop with a real identity, a loyal following, and a product line people genuinely love. They had the community. What they needed was a strategy to turn that into consistent revenue growth and make their in-store events actually hit their potential.
case study # 3
THE RESULT
Book a free discovery call and let’s build a lead generation system that attracts homeowners ready to spend — not just shop around.
want results like this?
Book Free Strategy Call
“This year’s event was on a completely different level. Online and in-store both came through and the numbers proved it.”
Boutique Retail Owner, Local Market
4-hour in-store event sales (2024, before EO)
$10,700
Monthly sales (before EO, Aug 2024)
$14,000
Monthly sales (after 12 months with EO, Aug 2025)
$31,000
(+121%)
4-hour in-store event sales (2025, with EO)
$15,000
(+40%)
Their First Month of Paid Ads Generated $310,000.
THE STRATEGY
With a lean $500 budget, the team built a tightly targeted Meta ads campaign focused on high-intent homeowners across the DFW area. No wasted spend, no broad audiences. Every dollar pointed at the people most likely to need high-ticket home projects and most likely to sign.
The campaign didn’t just generate leads. It generated signed contracts. Within 30 days the client had closed three high-ticket projects across the DFW area totaling $310,000 in revenue from a single $500 investment. That’s a 620x return on ad spend.
THE CLIENT
A home services contractor in the DFW area, brand new to paid advertising. No prior Meta ads experience, no digital marketing pipeline. Just a solid reputation, high-ticket project capability, and a willingness to try something new. They came to EO in their first month wanting to test what ads could do. Nobody expected what happened next.
case study # 4
THE RESULT
Book a free discovery call and let’s build a lead generation system that attracts homeowners ready to spend — not just shop around.
want results like this?
Book Free Strategy Call
“Closed 3 high-ticket projects across the DFW area totaling $310,000 in revenue. First month working with EO.”
Pool Services Owner
Return on ad spend
620x
Revenue generated
$310,000
Timeframe
Within 30 days
(first month working with EO)
(Meta Ads)
Ad spend
$500
Learn the 5 biggest reasons businesses struggle to generate leads online—and what to fix first.
